Why Custom Content Is the Most Powerful Part of Your LED Sign Strategy
When you invest in a digital sign, you're not just installing a screen—you’re creating a direct channel to your audience. That screen is valuable real estate. What you choose to say on it, and how you say it, determines whether people look, remember, and act. The key to making that connection? Custom content.
Generic messages have their place—like wishing folks happy holidays or recognizing a local event. But if you're serious about turning your sign into a revenue-driving tool, your content needs to be dialed into what you offer, who you serve, and how you want to be remembered.
Make Your Message Matter
Digital signage is advertising. That means your messages need to market your products, services, specials, and differentiators. At Project Content, we encourage businesses to build content strategies around what they actually sell—not just what looks good on a screen.
Custom content allows you to:
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Promote your best-selling products or services.
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Create seasonal or time-sensitive campaigns.
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Showcase value propositions that resonate with your customers.
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Speak in your brand’s unique voice and style.
Repetition is critical in visual marketing. Consumers are hit with thousands of messages daily. The more your content reinforces who you are and what you offer, the better your chance of being remembered when it counts.
Reinforce Your Brand at Every Turn
A powerful digital sign doesn’t just sell—it builds your brand. Consistency across every message helps establish trust and credibility. That’s why we recommend including your logo, tagline, and color palette in the majority of your slides. It’s not just design—it’s strategy.
The result is a cohesive visual identity. Your audience won’t just recognize your brand—they’ll remember it.
Project Content makes this easy. Our system helps you organize, schedule, and deploy branded content with precision—so your signage works smarter, not harder.
Template Library vs. Custom Requests
Our online template library is designed to give users a head start. It’s broad, universal, and segmented into categories to suit many different business types. If you need fast, professional-looking content to get started, it’s a fantastic resource.
But if you want something that speaks directly to your business, our design team is ready to create custom content made just for you.
Custom-designed messages offer a one-of-a-kind look that reflects your brand voice, specific goals, and even your location’s unique selling points. Whether you want to highlight a limited-time offer, local partnership, or niche service—custom content makes the message personal and persuasive.
How to Request Custom Content
Submitting a custom request through Project Content is simple:
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Log in to your account and go to the Custom Request form.
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Give us a general description of what you need—whether it’s fully built out or just a rough idea.
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Upload any assets (logos, product photos, reference materials), or let our team handle the creative from scratch.
That’s it. Our designers will create a polished, professional asset ready for your LED display—on brand, on time, and on point.
Custom content services are available in select subscription plans. You can view details on our Pricing page to see which plan includes Custom Request Credits. Just need a one-off project? You can also fill out the Contact Us form and we’ll get back to you with a la carte pricing.
Turn Your Screen into a Strategy
Your digital sign shouldn’t just exist—it should perform. When you use custom content tailored to your business goals, you’re doing more than filling a screen—you’re creating focused, intentional messaging that drives action.
Project Content is here to help you build a better signage strategy—one message at a time.