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December 22, 2022

Knowing the Traffic, Counts!

If you do not know the traffic count on the street from which your sign is visible, please look it up. Knowing this figure can help realize the potential impact…
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March 22, 2022

The Power of Custom Content

If you wish to make an apple pie from scratch, you must first invent the universe. In today’s world, consumers are inundated with information. So, in order to stand out,…
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July 16, 2021

Location, Location, Location!

Here’s a quick question for you Think about the blue transportation signs on highways right before every highway exit. The ones that have all the restaurant, hotel, and gas station…
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July 13, 2021

Less is more.

Four lines of text and 20 words is not going to do anything for your message. IF YOU BELIEVE THE NEED FOR AN ADVERTISEMENT TO BE LESS THAN 10 SECONDS,…
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July 13, 2021

How Long Should My Content Be?

Less than 10 seconds Unless your sign is located at an intersection forcing traffic to stop, your audience will be driving past your sign between 20 and 70mph. You have…
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July 1, 2021

Stand Out From the Crowd

Attention Grabbing Content The noise is often noise because it’s not different enough to capture our attention. Our human brains are wired to notice difference. This can come visually or…
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July 1, 2021

Don’t Make This Design Mistake

White Backgrounds White backgrounds are usually pleasing, crisp, and new. And for most of the printing and digital display world, they are perfect for many of your advertising pieces. But…
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July 1, 2021

Promote Your Social Media With Your Sign

Cross Channel Promotion When you pass any sign along a roadway, you realistically have less than 8 seconds to engage with the customer. In most cases, you will have less.…
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July 1, 2021

Make Your Designs POP!

High Contrast Contrast is a measure of the difference in perceived “luminance” or brightness between two colors. The higher the contrast, the more visible & eye-catching colors will be together.…
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June 30, 2021

Content for Your Local Community

Amidst the COVID-19 pandemic, we all learned exactly how important it is to be a supportive, active member of our community. You can enhance “good will” assets within your community…
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June 30, 2021

How Should You Use Your Sign?

There is a huge difference in the overall purpose of a car dealership and a city police department. Without giving it much thought, we can see how the two have…
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June 30, 2021

Moving Your Customers to Act

Your passing traffic, if you have been managing your sign’s content well, will be more open to engaging with you over time. Introducing Call to Action content is how you…
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June 18, 2021

QR Codes: A Waste of Space

If you’re on this page from a QR code, wasn’t it a hassle? Imagine trying to scan one while moving at 50 mph. One thing we’ve learned in our time…
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June 16, 2021

Keeping Your Customer’s Attention

The days of changing a reader board or posting banners are over. With your sign investment, you now have the tool to communicate these messages in a strategic manner to…
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June 16, 2021

Bad Call to Action: Phone Numbers

Digital signs are unfairly perceived to be hazards to driving. The perception is that they distract drivers by making them look away from the road. The premise is sound, but…
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June 16, 2021

Getting the Best Quality Out of Your Assets

When creating or sending assets, avoid screenshots, or photos of a photo. If content looks pixelated to begin with, it’s still going to look pixelated on your sign. It works…
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December 28, 2020

City of Wichita – Intrust Bank Arena

In 2010, The City of Wichita completed construction on a 16,000-seat venue, Intrust Bank Arena. By 2018, the digital signage needed replaced and the arena wanted to approach content for…
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June 14, 2021

Use Your Sign To Build Your Brand

Two of the key pillars in building a successful brand are communicating your promise and being consistent. Luckily, your high frequency marketing tool allows for the opportunity to consistently communicate…
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January 13, 2021

Speed Improvements

There is a well-known saying that “time is money”. It’s a popular saying in the business world mostly centered around efficiency and making sure you understand that the more time…
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December 22, 2020

Any Operating System Can Use Our Software

When we first began developing Presto in 2018, we were simply on a mission to change the game around the quality of content found on any digital sign. As we…
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December 22, 2020

BIG BOLD TEXT!

We live in a world where BIGGER IS BETTER, or at least it seems to be, right? At Project Content, we tend to follow the philosophy around digital content that…
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December 22, 2020

Know Your Signage By-Laws

Before making a big purchase in life, most of us do our homework and probably think about it quite a bit. Planning for and purchasing a digital sign should be…
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December 22, 2020

Holiday Messaging

The different holidays and turn of seasons we experience throughout the year are great opportunities to expand your creativity for digital advertising on your sign. As a business owner, you…
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December 22, 2020

How Much Are You Really Spending to Design Sign Content?

It’s not abnormal to think “I’ll save money or it’ll be better if I do it myself”. It’s a common thought that comes across our minds as individuals, consumers, or…
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December 22, 2020

Project Content™ Membership Included with Every Next LED Display

Wichita, KS, January 31, 2020 – Project Content, a digital content provider with a revolutionary content creation platform for LED Display owners, announced that it has partnered with Next LED,…
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December 7, 2020

Start Messaging – Building a plan for your digital signage content

Yes, you need a strategy for effective digital ad messages. If you follow the generally recommended 4-5 messages rotating, for approximately 6-8 seconds each, 24 hours each day—that’s a lot…
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December 7, 2020

Creating a Message that Stays with your Customer

We’ve all heard the adage in life, “Less is More”. When you think about it, it’s so true. As humans in the 21st century, technology, communication and overall pace-of-life have…
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December 7, 2020

Time and Temperature, Cop Out Content.

We do admit, they changed the game. Prior to the invention of time and temperature units, most people just knew the NAME of their grandpa’s bank and that they gave…
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December 7, 2020

Driving Top-Of-Mind Awareness with Your Sign

It’s pretty tough to be noticed nowadays. The change in how sales was done 20 years ago to how sales is done now is mind-blowing! One of the biggest changes…
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December 7, 2020

Using the same stock content as your neighbor is not good

Most believe it’s either something you have, or you don’t. For those of us lacking the creative gene, or the ability to come up with unique or distinguishing ways to…
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December 7, 2020

Digital Signage & The Rule of Thirds

The Rule of Three (maybe you’ve heard of this one too)……If I have a bad experience, I’m going to tell three people about it, and they’ll tell three people, and…
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May 18, 2020

Start Playing the THX Opener… It Pays.

When someone buys a digital sign, they are not dreaming about putting scrolling text in Arial font on it. Instead, they are thinking of the visual equivalent of the THX…
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