If you’re on this page from a QR code, wasn’t it a hassle? Imagine trying to scan one while moving at 50 mph.
One thing we’ve learned in our time creating content for digital signs is that QR codes don’t work.
The amount of effort it takes the consumer to get their phone out, open a camera or QR Code app, and scan a sign is in no way worth it to them.
The few valuable seconds you have with your customer’s attention should hook them. If they have to go out of their way and inconvenience themselves just so they can view your website, your sign is being wasted. Eliminate the extra step, and eliminate friction for the consumer.
Not to mention the safety issues presented with encouraging drivers to pull out their phones and be distracted. It’s no wonder some people believe these devices are dangerous.