A little bit can go a long way.

Bumper ads are an effective strategy to overcome advertisement blindness on Electronic Message Centers. They can be quickly refreshed to reduce wear-out, offer unique content, and drive memorability.  Bumpers are most effective when they are placed in between your ads.

Creativity concentrated

Bumpers are bursts of creativity, designed to deliver a short, succinct message. When you only have 3-5 seconds, the only thing that matters is making an impact. Everything else is invisible, so strip away the unessential to deliver a powerful hit.

Build bespoke

Bumpers work best when they are built for the 3-5 second format. Instead of cut-downs or even cut-outs from longer ads, consider how they can bring something to the story that might normally be left out.

Some things to consider:

• Keep it simple. Let it shine on its own. One feature. A logo splash or a permanent ad between each ad can go a long way.
• Don’t feel the pressure to spell everything out. Leave a little room for imagination to do its thing. Sometimes, what you don’t say can be just as powerful as what you do.
• Highlight the details. Bumpers are great for highlighting product features and campaign details.
• With the help of Scheduler on Presto, you can set up your bumper content to automatically play between ads-no matter how often your main campaigns change. It’s as simple as selecting the “Set Bumper Content” on the schedule options