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Content is king, and outdoor LED signs have become an innovative way to capture attention and convey messages. Whether you’re a business owner looking to attract customers, a school promoting events, or a community center sharing information, the content on your LED sign content plays a crucial role in ensuring your message stands out. Here are some essential tips to craft eye-catching content for your LED signs.

1. Keep it Simple

LED signs are often viewed by people on the move, whether they’re driving or walking. To ensure your message is quickly understood, simplicity is key. Use exact language and avoid clutter. A good rule of thumb is to keep your message to 3-5 words if possible.


  • Good: “Summer Sale 50% Off!”
  • Too Complex: “Come Inside for Our Annual Summer Sale with Discounts up to 50% on All Items!”

2. Choose the Right Fonts

Legibility is crucial for outdoor signs. At Project Content, we are often asked what the most popular fonts are, so we’ve broken it down for you.

Recommended Fonts:

  • Ciabatta
  • Pink Sunset
  • Montserrat
  • Futura
  • Oswald Heavy

3. High Contrast Colors

Your sign needs to be readable in various lighting conditions. High contrast color combinations ensure visibility. Pair bright colors with dark backgrounds or vice versa.

Examples of Effective Combinations:

  • White text on black background
  • Yellow text on blue background
  • Black text on white background

4. Use Animations Sparingly

While animations are exciting to look at and can draw attention to your sign, try to use them sparingly. Overuse can be distracting and make your message hard to read.

5. Incorporate Graphics Wisely

Graphics can enhance your message but should not overshadow the text. Ensure any images or icons are high-quality and relevant to your message.

Example: A coffee shop could use a small, clear icon of a coffee cup alongside the text “Fresh Coffee Inside.”

6. Timing and Duration

Consider the readability time of your message. Ensure that even the slowest passerby can read the entire message. Generally, each frame should be readable within 6-10 seconds. Keep the amount of content to under 10 pieces. Think of how long a traffic light is, if you have too much content, viewers might not get the chance to see all of it before they move on.

7. Test Your Design

Before finalizing, test your sign design from various distances and angles. Ensure it’s legible and impactful from every possible viewpoint.

8. Update Content Regularly

Keep your audience engaged by regularly updating your content. Fresh, relevant messages are more likely to capture attention and convey a sense of timeliness.

9. Incorporate Calls to Action

Encourage viewers to take the next step with a clear call to action (CTA). Whether it’s “Visit Us Today,” “Call Now,” or “Follow Us,” a CTA guides the audience on what to do next.

10. Leverage Software Tools

Tools like Presto ensure that you can fully optimize your sign’s effectiveness, making the most of the technology at your disposal.


Creating an eye-catching outdoor LED sign requires a balance of simplicity, clarity, and visual appeal. By following these design tips, you can ensure that your sign not only attracts attention but also effectively communicates your message. At Project Content, we are always ready and available to help guide you on creating the most effective and visually dynamic display for your sign.