The days of changing a reader board or posting banners are over.

With your sign investment, you now have the tool to communicate these messages in a strategic manner to drive more business and engagement with your products and services.

Broadcast your current promotion or upcoming event. These content pieces will not be consistent.

If promotions or events regularly change, your audience will be more inclined to pay attention to your sign on a more frequent basis as they pass your location daily.

PROMOTE ACTIVE WATCHING VERSUS PASSIVE GLANCING

Need to visualize it? Here’s an example: