Attention Grabbing Content The noise is often noise because it’s not different enough to capture our attention. Our human brains are wired to notice difference. This can come visually or it can come through information. Attention grabbing content will push the audience to say things like, I hadn’t thought of that… that’s funny… You’re right!… Maybe I should consider that… If you can become a constant source of “DIFFERENT” information, you will become a source of dopamine. Training your traffic to look at your sign through attention grabbing content will push brand awareness through the roof. If you can form these habits, you’ll see a massive increase in your sign’s effectiveness.