When someone buys a digital sign, they are not dreaming about putting scrolling text in Arial font on it. Instead, they are thinking of the visual equivalent of the THX audio intro that you used to hear before a theater movie started. Remember that?
No matter how many times you hear that sound, it always gets you excited. What the movie theatre was doing was showing off the amazing sound range of the theatre’s audio system. The “awesomeness level” achieved in the theatre simply couldn’t be duplicated at home…..and that’s why they did it. The movie theatre chains knew people would keep coming back because even though they could rent a movie and watch it at home, they would never get to that same “awesomeness level” unless they went to the theatre.
To stick with the above analogy, there are tons of sign dealers who own movie theatres, yet they show black and white grainy movies with AM radio quality sound. They all could play the THX audio opener and blow prospects away with the highest of hi-def, but they don’t. The common reply is, “Well, I made the theatre. It’s up to the guy inside the movie theatre to figure out how to make it do cool stuff.” So, the movie goer checks out movies for a while and they never get a chance to experience the “awesomeness level.” Then, after a while, they just don’t go to the theatre anymore. That’s why we see scrolling text on signs.
Sign owners need to know it doesn’t have to be this way.
Project Content is your THX audio and highest hi-def. It’s the amazing, animated, and unique content that sign owners dream of when they dream of having their own sign. You give it to them by simply putting another line item on the purchase price of the sign. Compared to the price of the sign, a Project Content subscription is pennies on the dollar. But, because of that extra line item, you give them the “awesomeness level” and you get paid for adding that subscription. Everyone gets what they want. Well… everything but popcorn.