A digital sign plays an integral part in your overall branding strategy.
Two of the key pillars in building a successful brand are communicating your promise and being consistent. Luckily, your high frequency marketing tool allows for the opportunity to consistently communicate that promise.
Great branding content for your digital sign will utilize your colors, logo, and tagline to increase familiarity with who you are and where you are located.
Over time, your audience will quickly recall your name, promise, and products when making a decision on where to go. Or even better yet, be able to provide recommendation when in a conversation with family, friends, or colleagues.
Here’s an example to get you started:
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